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PARKED CAPITAL

We turned excess inventory into customizable cars.

Mitsubishi had a large number of Pajero Sports sitting in inventory, valuable stock that wasn’t moving fast enough.

WE PUT THE INVENTORY IN DRIVE

No new cars.
Just new combinations.

Existing inventory became a customization platform.

By mixing roofs, doors, rear panels and body colors across the existing inventory, buyers could create a Pajero Sport that felt uniquely theirs.

70 NEW COLORS
7 PATTERNS

ENDLESS IMAGINATION

Introducing pajerosportsplash.com
online portal for customization

BEYOND THE SHOWROOM

A sales idea became an automotive story.

CURIOSITY INTO ACTION

Customization gave people a reason to explore, enquire and make the Pajero Sport their own.

20,000
website visits a day

6,000
enquiries

+40%
increase in sales

ACTION INTO OWNERSHIP

Proud Pajero Sport owners taking home something that felt uniquely theirs.

ONE MORE LAP?
The same case study. This time in motion.
83 SEC RIDE

Not bad for a paint job

Hi my name is

Aravindan Thirunavukarasu

Art Director based out of NY

Aravindan
Thirunavukarasu